Saturday, October 16, 2010

Failure, thy name is the K Street Mall. But it doesn't need to be.

The K Street Mall is a sad, sad place. 

Located in the heart of Sacramento's downtown arena, the four block pocket has become a blighted area traversed mostly by ne'er-do-wells, panhandlers, hustlers, career loiterers, and teenage moms. Recently, however, there has been some hootin' and hollerin' to get the depressing pedestrian mall back on its feet... yet again. This would make (what?) the umpteenth attempt by the City's planners to do so? (I've honestly lost track.)

Recently, it was announced that D&S Development (the team responsible for restoring and re-invigorating the R Street Corridor) won the bid to revamp the 7th to 8th Street portion of the strip. It's been hinted about that in addition to a live music venue and several independent shopping outlets, the city may even restore through traffic for automobiles. Yes, 40 years after turning this portion of their burgeoning mini-metropolis into a pedestrian mall, the City Planners have possibly seen the error of their ways in restricting street use to those people who get around via car, motorcycle or bicycle.

Like many cities across the country, Sacramento in the turn of the century was awash in structures with character and charm all their own. But the late 1960's and early 1970's were not kind to Sacramento, especially from an architectural point of view. During this time period, many of those historic and splendid buildings were simply razed to make way for what The City thought were newer, better and more aesthetically pleasing buildings (today, we call these Brady Bunch-era replacements "eye-sores"). Who knows what this town would look and feel like today had those great old monuments of vision and grace been allowed to stay? I posit that the ever-elusive "world class city" yolk Sacramento keeps trying to wrap around its neck would be much easier to apply if structures like The Sacramento Hotel, The Alhambra Theater, The Buffalo Brewery, or practically any of the old original buildings (many of them theaters) on K Street were still standing.

Somewhere along the (time)line, some short-sighted jackass (or a committee of short-sighted jackasses) got the bright idea to cut off one of Sacramento's main downtown thoroughfares by turning K Street into a pedestrian mall... with what seems now to be a series of elaborate tank traps. With large swaths of inhabitants leaving cities all over the country for the more tranquil and numbing honeycombs of the suburbs, urban pedestrian malls seemed like just the trick to lure back that much  needed revenue to Downtown (because convenient and ample parking at the malls in the suburbs apparently wasn't challenging enough for most consumers, I guess). Sacramento was not immune to this trend. It was a desperate idea at the time...

Over the next 40-some odd years, K Street hobbled along with mixed results. The 1990's saw the once open-air portion of the mall between Old Sacramento and 7th Streets converted into a ridiculously expensive "Downtown Plaza," flush with a Gap, a state-of-the-art (for the time) movie theater and some really horrid public art pieces. The K Street portion saw the rehabilitation of the last remaining movie theater (the splendid Crest Theater) as well as the opening of a brand new IMAX movie theater. Light Rail tracks were installed, ensuring easy accessibility for consumers from the suburbs. What could possibly go wrong?

Walk down the K Street Mall today, and the place is a virtual ghost town, complete with shady specters and 9-to-5 zombies. There are more empty retail outlets than open ones, and dust and cobwebs offer a year-round supply of built-in Halloween charm. The term "dead zone" should not be applied to any city's urban center (no offense, Detroit), but how else can you describe the rotted-out core that is the K Street Mall? Even the once teeming Downtown Plaza is a sad sight to behold; having been slapped around by the Great Recession, many prominent businesses have left Dodge, with a tiny pock-marked smattering of janky retailers taking their places.

To quote Iggy Pop: "The proof is in the pudding," and K Street's 40-year experiment with pedestrian mall-ness is the empty bowl the pudding left behind several years ago. So where do we go from here?

With the D&S deal in place, it seems that The City is ready to blow fresh air back into K Street's lungs. But we've heard this "we're serious this time - K Street is coming back!" spiel before. What lessons has The City learned from their past mistakes, and will they finally decide to ditch their counter-intuitive micro-managerial stance and let the strip evolve organically, answering to the calls of local, in-town consumers rather than trying to lure-in cash from Roseville, Elk Grove and Carmichael's denizens? Instead of appealing to the bland and imagination-adverse natures of the classy-yet-culture-less McMansion dwelling set, will The City Planners finally turn their attention to the very people who have to live in the same general area of this urban retail albatross?

Let's hope.

A while back, before the D&S deal went through, I had jotted down some ideas to bring K Street and the Downtown Plaza not back to life, but rather into a new life. The idea is simple. Go to most major cities that Sacramento seemingly wants to imitate, and what can you usually count on being there? Tall buildings? Boldness and vitality? Pretty and/or ambitious people? Sure, sure. But, in the area of commerce, most cities have depositories of youth activity that caters to what they want, yet don't necessarily need: shoes, clothing, tattoos, bars, etc. - all concentrated in one distinct district.

Berkeley has Telegraph Avenue. San Francisco has Haight/Ashbury. Brooklyn has Williamsburg. Portland has the Hawthorne (and better public transit - zing!)  In short, each of these cities have a shopping district/neighborhood that caters to the one demographic that, even in rough and tumble economic times (like, say,  right now) still spends their hard-earned, yet disposable income: consumers ages 14 to 34 years of age. Why couldn't K Street be Sacramento's faux-bohemian shopping destination?

First, you'd have to reroute the Light Rail off K Street. Just tear out those tracks and (yes) restore the street for car and bicycle traffic  (sidewalks, gutters, parking spaces, bike racks - the whole enchilada). Then court anchor businesses such as H&M, Buffalo Exchange, American Apparel, while offering lowered introductory rents for the first year to them AND smaller, local independent business like Eco-Thrift, Old Soul Coffee and a bicycle retailer or two, as well. Cap-off these buildings with affordable apartments and lofts (this town is having a love affair with lofts lately) so people can actually live there and keep an eye on their neighborhood (which would now need a spiffy new name, by the way).

As for The Downtown Plaza? Turn the upper section into satellite extensions for UC Davis, UCSF, UC Berkeley, and/or Sac State. The lower section will be reserved for mixed-use retailers pertinent to these schools (i.e. bookstores) and non-pertinent shopping alike. The needs of the residents and students should--and ultimately will--dictate which retailers provide exactly what they need and want. Crazy idea, I know, but it seems to work in other cities. Why not ours?

(Also, I'd just like to add that this town would be greatly improved when it removes all the red tape it uses to bind-up both busking and food carts. I don't know why this town is so afraid of street musicians or gourmet food servers on wheels, but this aversion is ridiculous and, quite frankly,  laughable (not to mention woefully behind the curve on both trends, as usual). I don't know when the powers that be in Sacramento will clue into this, but people feel most connected with their city when they feel that they can contribute something creative to it.)

The idea is to make K Street into a living, breathing destination that people want to either go to or be at. Essentially, the exact opposite of what it is right now.

2 comments:

  1. "It's been hinted about that in addition to a live music venue and several independent shopping outlets, the city may even restore through traffic for automobiles."

    Last night the City Council voted to move forward for this plan--they will put auto traffic back between 8th and 12th Streets only. They won't tear up the streets, cars will operate on the existing road surface with a maximum speed of 15 MPH and no parking. Light rail and bikes will operate in the same lanes as cars (bikes were allowed on K Street starting last fall.) There will be no parking, but pull-out areas for dropping people off or valet parking areas will be located about one per block. Considering that there are about 5000 parking spaces within a block of the K Street mall, on-street parking is redundant. Look for these changes to go in next year.

    "Somewhere along the (time)line, some short-sighted jackass (or a committee of short-sighted jackasses) got the bright idea to cut off one of Sacramento's main downtown thoroughfares by turning K Street into a pedestrian mall... with what seems now to be a series of elaborate tank traps."

    Actually, in the decades before that, lots of short-sighted jackasses decided that central cities should not be inhabited by people, and made major efforts to build horizontal suburbs. Starting in the late 1940s, suburban shopping centers and malls opened. They were a lot closer to the new suburbs and had big parking lots, so downtown shops were already struggling.

    Then, a decade or so before the mall was built, more short-sighted jackasses leveled the highly dense, residential and mixed use neighborhood that used to be just south of K Street, displacing most of its residents and a lot of businesses, and even more jackasses took out the rest of that neighborhood by building Interstate 5. This removed the people who lived closest to the K Street shopping district, and cut the rest of the people close to K Street off from that shopping area with a huge redevelopment zone.

    K Street was already in the fiscal toilet when the idea for a mall came up. It was a desperation move, and part of a nationwide move to put pedestrian malls into downtowns--since they were so popular in the suburbs, they assumed this was the wave of the future. Some of them even worked. Ours, like most of them, didn't. They were based on the assumption that visitors would love coming downtown to a place like their suburban mall. But it wasn't different from their suburban mall, and their suburban mall was closer, so they went there instead.

    "Why couldn't K Street be Sacramento's faux-bohemian shopping destination?"

    Because we already have one in Midtown. It used to be downtown, back when Records and Tower and Comics & Comix and Now & Again were on K, but now it is in Midtown, where you can buy useful, necessary things like an action figure of an anthropomorphic cigarette smoking a tiny cigarette. We've got that market covered, but there are still openings for other things.

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  2. "As for The Downtown Plaza? Turn the upper section into satellite extensions for UC Davis, UCSF, UC Berkeley, and/or Sac State."

    I like the idea of a consolidated campus for the dozen or so little satellite campuses in the central city (add USC, DeVry, Sac City, and a few others to your list!) but don't know if Downtown Plaza is the right place. They actually seem to be doing okay, now that they are the closest mall to south Sacramento, Elk Grove, etcetera. Their target market is more faux-gangster than faux-hipster, but that market also has money and Westfield seems willing to take it.

    "Also, I'd just like to add that this town would be greatly improved when it removes all the red tape it uses to bind-up both busking and food carts."
    There are some food carts downtown, although we could use more, but busking rules have recently been relaxed on K Street. It's going on right now, you basically have to check in with Downtown Partnership but it's pretty simple.

    The new approach, the D&S/Taylor project and the series of new nightclubs/nightlife places going in, are far more likely to work, because they address the actual problems of K Street: it has to be a neighborhood where people live, and it has to offer something you can't get in the suburbs. Neither are uber skyscraper projects, which bothers the crane-fetishists, but they're a lot more fiscally prudent. The D&S project mostly retains the existing buildings and their retail plan is for all local businesses. The new restaurants and nightclubs going in on K Street are turning the handful of isolated bright spots on the street into a consistent and coherent row, and they are located mostly in proximity to things like state office buildings that aren't uninhabited at night--thus they won't face the conflicts of Midtown venues because they don't have cranky neighbors in 100 year old poorly insulated houses to complain about noise.

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